VANITY PROJECT

Damnit, Sydney!!

In which Sydney Sweeney steals my idea and makes me defend her.

Oct 7 • Annie Kreighbaum

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9

5

August 2026

Holy Grails: MAKEUP — THE XXX SEQUEL

Piping hot industry gossip—which brands will survive?

Aug 21 • Annie Kreighbaum

33

12

1

Don't Save Me! I've Been Radicalized By A Chinese GIRLCULT

How one brand is indoctrinating innocent American girls on TikTok by "trendifying New Chinese."

Aug 14 • Annie Kreighbaum and Yining Wang

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8

6

Annie tells all.

What I listen to all day, my opinion on fashion's favorite antisemite, and wedding culture.

Aug 7 • Annie Kreighbaum

29

9

1

July 2026

In: Smoker's Nails

The manicure of the summer is long, lean, and dingy.

Jul 23 • Annie Kreighbaum

35

2

5

Makeup School: The "Hooded Eyes" Conspiracy

Photos, tips, and exposing Big Bleph.

Jul 13 • Annie Kreighbaum

241

3

16

June 2026

I'm single.

Thank you, Kraum.

Jun 23 • Annie Kreighbaum

86

15

4

January 2026

How to fix your face

A fun little weekend project.

Jan 26 • Annie Kreighbaum

117

10

6

December 2025

Today in NYC

Come play with makeup and shop.

Dec 21, 2025 • Annie Kreighbaum

28

3

2

November 2025

It's about Kraum.

Here are some details on my new company.

Nov 20, 2025 • Annie Kreighbaum

119

36

6

October 2025

Since you asked...

Advice for the purposeless, copywriters, and people who look ugly in photos; my favorite place to inject botox, and the failsafe strategy to make things…

Oct 15, 2025 • Annie Kreighbaum

42

9

4

How I get younger.

My terrifying NAD+ journey, the myth of aging, & Peter Pan syndrome.

Oct 7, 2025 • Annie Kreighbaum

61

11

4